In the business world, it is vital to conquer competition; customers need to see why your product or service is better than that of the competitors. Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything by Bryce G. Hoffman is a strategy that helps business owners and entrepreneurs beat out competitors in a constantly-evolving world. The book does a good job of exploring what red teaming is, why it matters, and how it can be implemented in a work environment.
My favorite chapter was The Psychology of Red Teaming, which examines how cognitive biases and heuristics (such as the bandwagon effect or confirmation bias) affect our decision-making skills. I also thought that the list of common logical fallacies in the chapter Questioning the Unquestionable was very helpful. For someone wanting to get an edge on competition, this book may offer them innovative ideas.